Make

Visual automation platform connecting apps, data, and AI models

Productivity CopywritingFREEMIUM92/100How is this scored?

About Make

Make is a comprehensive visual automation platform that enables businesses to connect over 3,000+ apps, data sources, and AI models without extensive coding knowledge. It allows users to build workflows, manage automations, and create AI agents through a visual interface, code, or prompts. The platform serves businesses of all sizes, from simple workflow automation to complex enterprise-wide AI automation systems. Make focuses on helping teams across IT, operations, marketing, sales, finance, and customer experience automate processes quickly while maintaining visibility and control. With its drag-and-drop interface, users can design solutions that integrate popular services like OpenAI, HubSpot, Salesforce, Slack, and thousands of other applications, making it a central hub for business process automation.

Our Review

Make stands out as a robust automation platform that successfully bridges the gap between no-code simplicity and enterprise-grade functionality. Its visual workflow builder is intuitive and powerful, allowing users to create complex automations without writing code, though developers can add custom logic when needed. The platform's 3,000+ pre-built app integrations cover most business needs, and the ability to connect AI models like ChatGPT directly into workflows is particularly valuable in 2024. The real-time visual mapping helps teams understand and manage automation systems at scale, addressing a common pain point with automation sprawl. However, the learning curve can be steep for complete beginners despite the visual interface, especially when building more sophisticated multi-step workflows. Pricing isn't transparent on the homepage, which may frustrate smaller businesses trying to budget. The free plan with no time limit is generous, but operation limits may restrict serious use cases. Overall, Make is an excellent choice for businesses serious about automation who need flexibility, scalability, and the ability to integrate AI into their processes, though casual users might find simpler alternatives more approachable.

Pros & Cons

Pros

●3,000+ pre-built app integrations including major platforms like OpenAI, Salesforce, and HubSpot

●Visual workflow builder that doesn't require coding knowledge yet supports custom code

●Free plan with no time limit allows extended testing and small-scale use

●Real-time visual mapping provides clarity and control over complex automation systems

●Native AI integration capabilities for building autonomous AI agents

Cons

●Steep learning curve for beginners despite the visual interface

●Pricing information not clearly displayed on homepage requiring sales contact

●Operation limits on lower tiers may restrict workflow execution frequency

●Can become complex quickly when managing multiple interconnected automations

Best For

IT teams automating monitoring, incident response, and system integrationsMarketing and sales teams connecting CRM, email, and campaign toolsOperations managers streamlining cross-department workflowsBusinesses integrating AI models into existing processesMid-size to enterprise companies needing scalable automation infrastructure

Free

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